Avarie Simpson

Photos by Fischer Genau

AVARIE

SIMPSON

(Creative Director, Multi-disciplinary Artist)

Avarie Simpson is a Michigan-based artist and designer, specializing in Graphic/Fashion design, Branding, Illustration, and Photography/Videography. In 2020, Simpson decided to pursue his freelance career in art and is now a senior at Northern Michigan University School of Art & Design where he will be receiving his Bachelor's Degree studying Graphic Design. During Simpson's sophomore year of college he established his own fashion house under the name of Worthy Ones, which eventually became its own creative collective, specializing in Graphic/Fashion, Photography/Videography. As he is continuing to undergo his studies, he has also commissioned works for clients such as Major Key Media, Irie Kitchen, and JK Athletic Performance, and after a few years of hard work, in the summer of 2023, Simpson earned himself a lead designing position for Dreams Take Work, a brand based out of Los Angeles, California.

Aside from his freelance work, Simpson prioritizes his time working on his craft. A primarily self-taught, multi-disciplinary artist who has learned many skills and focuses on expanding his creative range as he takes each project head on.

"No project will ever be the same as the one prior, nor the one next. But if we trust ourselves as creatives and we are open to adaption, being able to work on the fly, and adjust comes naturally; that in return is when masterpieces are made." - Simpson

As a creative director, Simpson's main goal is to capture the ultimate vision. With the purpose to work diligently and patiently. He is a firm believer that the power of creativity allows for the client to express a true version of themselves. With goals to challenge societal perspectives, and inspiring positive refinement, Simpson believes his purpose for doing so is through art.

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